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Location, location, location. To ensure success for any large, retail-based business, a comprehensive location analysis is a must. Consumers want locally relevant experiences that go beyond brand loyalty, and to deliver, retailers need to understand not only consumers’ demographics, but also prevailing local sentiment and neighborhoods’ pain points. 

Ichor helps retailers with location analysis and hyper-local community engagement. We provide deep data and research down to the census tract, and we combine that with community engagement – with boots on the ground in over 70 U.S. cities – to ensure our clients fully understand their customers, the nuances in each community in which they operate, and the experiences that would be most relevant to them.

 

Services

Analytics and Stakeholder Pain Point Assessment

Leverage data analytics to understand the communities in which you operate, accounting for neighborhood-level nuances with proprietary methodologies, public data sets, and locally driven insights. Identify underserved populations with the highest potential, unique pain points that affect outcomes in markets, and opportunities to maximize impact data.

Employee Engagement

Facilitate internal engagement to identify needs and risks among your employees and offer ways to amplify their voices as your strongest ambassadors. 

Location Analysis

Identify specific locations in which your stores will generate the highest dollar amount per square foot using Ichor’s proprietary data and research, including analyses of the specific risks and nuances in the relevant communities. 

Narrative Development & Local Messaging

Gather and curate impact stories from partners and stakeholders, and create cohesive storytelling narratives for ambassador amplification, media placement, and market share expansion.  

Stakeholder Mapping and External Engagement Planning

Assess the neighborhoods that are strategically important to you and then identify and prioritize trusted and influential voices to drive solutions within these communities (e.g., non-profits, academics, and faith-based organizations and leaders). Develop engagement plans unique to each market that create impactful partnerships to drive success. 

Analytics and Stakeholder Pain Point Assessment

Leverage data analytics to understand the communities in which you operate, accounting for neighborhood-level nuances with proprietary methodologies, public data sets, and locally driven insights. Identify underserved populations with the highest potential, unique pain points that affect outcomes in markets, and opportunities to maximize impact data.

Employee Engagement

Facilitate internal engagement to identify needs and risks among your employees and offer ways to amplify their voices as your strongest ambassadors. 

Location Analysis

Identify the specific locations in which your stores will generate the highest dollar amount per square foot, using Ichor’s proprietary data and research, including analyses of the specific risks and nuances in the relevant communities.   

Narrative Development & Local Messaging

Gather and curate impact stories from partners and stakeholders, and create cohesive storytelling narratives for ambassador amplification, media placement, and market share expansion.  

Stakeholder Mapping and External Engagement Planning

Assess the neighborhoods that are strategically important to you and then identify and prioritize trusted and influential voices to drive solutions within these communities (e.g., non-profits, academics, and faith-based organizations and leaders). Develop engagement plans unique to each market that create impactful partnerships to drive success. 

Services

Analytics and Stakeholder Pain Point Assessment

Leverage data analytics to understand the communities in which you operate, accounting for neighborhood-level nuances with proprietary methodologies, public data sets, and locally driven insights. Identify underserved populations with the highest potential, unique pain points that affect outcomes in markets, and opportunities to maximize impact data.

Employee Engagement (2)

Facilitate internal engagement to identify needs and risks among your employees and offer ways to amplify their voices as your strongest ambassadors. 

Location Analysis

Identify the specific locations in which your stores will generate the highest dollar amount per square foot, using Ichor’s proprietary data and research, including analyses of the specific risks and nuances in the relevant communities.   

Narrative Development & Local Messaging

Gather and curate impact stories from partners and stakeholders, and create cohesive storytelling narratives for ambassador amplification, media placement, and market share expansion.  

Stakeholder Mapping and External Engagement Planning

Assess the neighborhoods that are strategically important to you and then identify and prioritize trusted and influential voices to drive solutions within these communities (e.g., non-profits, academics, and faith-based organizations and leaders). Develop engagement plans unique to each market that create impactful partnerships to drive success. 

 

Client Success Stories

Learn More

Fortune 10 Healthcare Retailer: Strategic Communications

Ichor assisted a major U.S. healthcare retailer successfully navigate an acquisition of a competitor by divesting from enough stores to pass anti-trust scrutiny and prevent labor union pushback.

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Fortune 100 Manufacturing: Diversity, Equity, and Inclusion (DEI) Risk Management

Ichor empowered a large manufacturing company to adopt a new, transformational approach to its diversity, equity, and inclusion strategies and reporting.

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Fortune 10 Healthcare Retailer: Acquisition and Labor Relations

Ichor assisted a major U.S. healthcare retailer in responding to false accusations and misinformation spread by a known activist.

 

Our Experts

Our retail consultants come from diverse backgrounds: corporate world, government/regulatory agencies, and non-profit organizations. 

Emily Bromberg

Emily Bromberg

New York

Marcela De Montis

Marcela De Montis

New York

Eric Eve

Eric Eve

New York

Ben Nathanson

Ben Nathanson

New York

Reach out to see how Ichor can assist your business.

 

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