July 2022:
Data + Research

• In preparation for the end of the PHE, which triggered the possible loss of health insurance coverage for approximately 8.8 million people, Ichor’s team conducted peer benchmarking of eight state-based and state-federal partnership health exchanges across the country to glean insights on best practices for outreach and engagement strategies.
• We then segmented and prioritized the at-risk population across four priority communities to provide recommendations for listening sessions from which findings could be used across the state.
• Ichor combined quantitative data, qualitative research, and local insights to provide a focused lens on issues unique to communities within the four priority markets.
  • Given digital redlining in the Bronx resulting in high-need communities with poor internet access, the campaign plan included outreach strategies, action-driven collateral, and partnership recommendations tailored to reach the community in hotspots they frequented: local events, retail corridors, and bodegas.
• Ichor identified 200+ trusted leaders and organizations best positioned to accelerate the campaign plan.

August-September 2022:
Engagement

• Ichor engaged local grassroots organizations, healthcare organizations, tenants’ associations, and faith-based leaders in a series of community dialogues, workshops, and polling to gain a first-hand understanding of hyper-local challenges to re-enrollment, best practices to overcome those challenges, and stress-test the client’s outreach materials for efficacy.
• With those findings, Ichor prioritized partnership opportunities and helped the client strengthen partnerships with new and existing stakeholders that would be critical to reaching the maximum number of re-enrollees.

October 2022:
Activation

• The insurance exchange gained rich insights into the communities they have historically had limited access to and formed connections with on-the-ground leaders and stakeholders.
• Informed by these insights, Ichor developed a Statewide Health Insurance Renewal Campaign strategy with tactical recommendations to reach enrollees most at-risk for coverage disruptions.
• Ichor set the stage for the development​ of existing and new partners via community-informed transformative strategies to develop more credible messengers by empowering them to augment outreach capacity at speed and scale.​